Iittala philosophy
"Have you noticed how easy it is, in our shopping-oriented world, to crowd your home with meaningless things? You find yourself with short-lived items that eventually cease to function, or go out of style. So they are thrown away, adding to the growing mountains of unusable rubbish on our planet, while you keep on shopping for new things.
Was life meant to be like this? Like more and more people, Iittala doesn’t believe in throwawyism. Long ago, designer Kaj Franck’s postulated that “objects should always be appropriate, durable and functional.” Objects that can be endlessly combined in new ways, refreshing everyday life. At Iittala, we believe in lasting everyday design against throwawayism.
For a long time, Iittala has been part of an ongoing revolution. This is based on the belief that all human beings can make conscious choices in everyday life. Choosing objects that will last in design and quality will please our senses and create harmony in our everyday lives. Fortunately, this is also a choice for a more sustainable society, and against buying short-lived things destined for the rubbish bin.
It is in the natural flow of things, however, that all objects will not last forever; they might break or colours and sizes in the assortment might change. But as all Iittala objects are designed to be combinable, even though all variations might not be offered all the time, any new purchases will still fit with existing and future Iittala objects. This allows you to build and refresh your own personal Iittala collection endlessly over time.
Less is more. Mies van der Rohe’s legendary statement has become even more relevant to our planet today. Is it relevant to you? In that case, you might want to follow us and refuse throwawayism." [Iittala]
Hipster Home will be launching the introduction of the Taika line of Iittala china in mid September (but you can get it online now at hipsterhome.com ). Taika means ‘magic’ in Finnish, and Klaus Haapaniemi wants his illustrations to inspire your own imagination and storytelling. Combined with other essential design objects of the Iittala collection, Taika gives a magic touch to everyday life. Each piece that has been designed by Haapeniemi is hand made and fired by some of the leading craftsmen in the industry. Iittala china is made out of vitro porcelain, which is a modern, durable porcelain with a slightly off-white shade. All Iittala china is oven, microwave and freezer safe.
You will not find finer china anywhere in the world.... period!
